Now more than ever the best way to market a cause is through video. 2sDay Productions has the expertise to produce creative promotional videos and public service announcements that will not only highlight a need but also enable your nonprofit organization and cause stand out.
Still not sure your organization needs a video? Then read on for several testimonials to the advantage videos bring.
Share
Your Nonprofit's Videos with the World by
September 28, 2006, Techsoup Learning Center
“Online advocacy videos like the NRDC Action Fund's represent a compelling medium for nonprofits to bring attention to a cause — and a visual way for those who come across these videos to connect, or reconnect, with an issue. Moreover, because nonprofits can use a variety of free online video-sharing sites to host their videos, organizations that can't afford to pay steep television advertising rates now have unprecedented access to the powerful medium of video advocacy.”
In less than a month, the NRDC Action Fund's video registered more than 100,000 hits on YouTube. While Wilker attributes much of the campaign's success to the organization's own email promotions, he also believes that some of YouTube's features — such as the ability to join groups and allow other users to embed the clip in their MySpace profiles — have helped it spread across the Internet.
All in all, Wilker thinks that the Arctic National Wildlife Refuge video campaign yielded positive results. "We consider this to have been a very successful effort in terms of getting new people to take online action — and thus become NRDC online activists — and spreading awareness," he said.
The sustainable nonprofit video strategy by Michael Hoffman
November 28, 2009, The Case Foundation
“There is something magical about video. Video brings your supporters into the world you live everyday; it lets people share the work you’re doing in their own communities; it can even turn a stale issue on its head.
Consider how video can connect to your fundraising efforts. What are the stories of your organization that make people say “Wow”? Are there visual elements to those stories that make video a good choice to tell those stories? We have found that video is an increasingly important tool that can move that supporter to becoming a donor.
While you can do some video work in-house, it can pay to bring in the professionals for key online solicitations. …Making videos that connect directly to fundraising opportunities prove their return on investment through donors gained and dollars raised.”
The Purpose of a Promotional Video Feature & Benefits by Matthew Burgos/President/Exec. Producer, Burgos Media Solutions
April 18, 2010, Jeff Riegel’s Online Vlog
“When language alone is limited in expressing your imagination, how do you get your listeners to bite or capture your vision wholeheartedly?
Let’s examine something: Why does radio (something that you hear) say to you, “Visit our website to download photos and watch video interviews of your favorite artists.” In one sentence the radio station has given additional channels of media to spread their message. How are you letting media play a part of promoting your brand? What ways are you effectively spreading the word to a mass audience?
A video, unlike you, can be in many places at the same time. Technology provides a way to tell your story and say your message vividly.
For instance, let’s look at the features of having a promotional video:
- Catch people’s attention
- Instant access to a large audience without the additional budget or the
hassle of traveling
But how does that benefit your “bottom line”. Here are the results:
In reality, you can only be at one place at a time; Make one presentation to one person or a group of people at a time. By having a commercial you have the high quality standard and capacity to reach a large audience like a big company that you watch on TV.
-(You) create value for your product or service by telling your whole story creatively
Here are two examples of effectively using promotional videos to support their organization, respectively:
NYACK College: By playing a
promotional video they reached 18,000 potential students in one large event and
also continually show this video throughout college fairs, during campus tours
and on the Internet (social networking sites).
Result: 25% admission enrollment increase in Fall 2009
Street2Street: A non-profit
organization that started with one basketball tournament in Brooklyn, NY
created a video and has grown within the last three years throughout the
country and in every borough within NYC. The latest promotional video premiered
at Yankee Stadium for a fundraiser event.
Result: World Champion Yankees Manager Joe Girardi saw the video and understood
more about the organization and featured Street2Street in a weekly TV show
“Yankees Magazine” on the Yes Network.
Videos help further your dreams, develop your growth and provide vision to the target audience to create results for your business, art or non-profit. I hope you take advantage and use it today.”
wiseGEEK: What is a Promotional Video?
A promotional video can also be utilized at a conference or exhibition with great effect. By setting up a wide screen at an exhibit booth, it is possible to use a computer with the ability to play a DVD and software to keep the device playing on a continuous loop. This creates a visual point of interest for people attending the conference or exhibition and could possibly prompt them to visit the booth and learn more about the products offered.
Nonprofit organizations sometimes make use of a promotional video. Because it is possible to produce these videos for very little money today, it is possible to distribute them among potential patrons who may become a source of consistent financial support. As in a business setting, the non-profit can also present the promotional video on a continuous loop at some type of public gathering and hopefully connect with people who would be interested in supporting the work of the organization.
A promotional video can also be utilized to great effect with online networking sites today. Uploading the video to a particular web site and then supplying a link to the video to interested parties makes the process of sharing the tool with a wider audience. It is not unusual for some the web sites to provide viewers with a simple way to share the link with other people they believe would be interested in seeing the video as well. That added benefit helps to increase the visibility of the video and thus further advance the message contained in the presentation.
Few promotional products can generate the impact of a well-produced promotional video. For relatively little cost, it is possible to create a tool that can be utilized in a number of different environments and generate the interest desired. With current technology, businesses or organizations with small marketing budgets can often produce the videos in house and enjoy spectacular returns on their efforts.